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About

Deliberately small. Entirely focused.

Every client works directly with the people building their systems.

The Founders

The people behind the blueprint.

James Callaghan
Co-Founder, CE Optimisation
"I worked in operations long enough to know exactly where businesses leak time and money. The tools to fix it existed — large companies had been using them for years. SMBs hadn't caught up."
Dan Evans
Co-Founder, CE Optimisation
"Most businesses don't have a technology problem. They have a process problem that technology can solve — if it's set up by someone who understands both. That distinction is everything."

CE Optimisation is deliberately small. Every client works directly with the people building their systems — not an account manager, not a support ticket. We scope the problem, build the fix, and hand it over.

"The goal is a business that runs without you having to be everywhere at once."
Sales Director

The first conversation.

Sriram Shankaran
Sales Director, CE Optimisation

Ram has spent his whole career in sales and is drawn to the part of the business most people find hardest — the conversation with the client. Originally from Sydney, he's usually the first person a prospect speaks to, and the one who works out whether CE Optimisation can genuinely help before anyone talks systems or price.

"A good first conversation isn't a pitch. It's working out whether we can actually solve your problem — and telling you straight if we can't."
The Approach

Three principles. Every engagement.

01
Consultative
CE Optimisation doesn't sell software. Every engagement starts with questions — about the business, the numbers, and the specific gaps — before a single recommendation is made. The Audit exists because context matters more than product knowledge.
02
Specific
Every recommendation comes from your actual numbers, not a generic assessment. The Diagnostic Report is built from the Audit data — time waste calculated from your hours, revenue leakage from your lead flow, ROI from your average values. Nothing is estimated.
03
Done For You
The client's only job is to attend the Audit and answer a 2-page questionnaire. CE Optimisation handles architecture, build, integration, testing, documentation, and handover. No technical knowledge required on your side — CE Optimisation handles everything behind the systems, ongoing.
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