These terms of use govern your access to and use of the website at ceoptimisation.com (the "Site"), operated by CE Optimisation Limited ("CE Optimisation", "we", "us", "our"), a private limited company incorporated in England and Wales.
By accessing or using the Site, you agree to these terms. If you do not agree, please do not use the Site.
Your use of the Site is also governed by our Privacy Policy, which is incorporated into these terms by reference. The Privacy Policy explains how we collect, use, and protect your personal data.
Section 01
About Us
CE Optimisation Limited is registered in England and Wales.
We provide AI automation and systems services to small and medium-sized businesses. These terms govern use of our website only. Our services are governed separately by our Master Services Agreement and associated documents.
Contact: Legal@CEOptimisation.com
Section 02
Acceptable Use
You may use the Site for lawful purposes only. You must not:
- use the Site in any way that breaches any applicable local, national, or international law or regulation;
- use the Site to transmit any unsolicited or unauthorised advertising or promotional material;
- attempt to gain unauthorised access to any part of the Site, its server, or any server, computer, or database connected to it;
- attack the Site via a denial-of-service attack or a distributed denial-of-service attack; or
- introduce any viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful.
We reserve the right to report any breach of this clause to the relevant law enforcement authorities and to cooperate with those authorities by disclosing your identity to them.
Section 03
No Professional Advice
The content on the Site is provided for general information purposes only. Nothing on the Site constitutes professional, legal, financial, tax, or business advice of any kind.
You should not act or refrain from acting on the basis of any content on the Site without obtaining appropriate professional advice tailored to your specific circumstances. CE Optimisation accepts no liability for any action taken or not taken in reliance on the content of the Site.
Section 04
AI Output Disclaimer
CE Optimisation uses artificial intelligence in the development and delivery of its services. Where AI-assisted content, examples, or outputs appear on the Site or in materials linked from it, the following applies:
AI-generated outputs may not be accurate, complete, or current. They should not be relied upon without independent verification.
Nothing produced by or with the assistance of AI constitutes a warranty, representation, or guarantee of any kind.
CE Optimisation reviews AI-assisted content before publication but cannot guarantee its accuracy or fitness for any particular purpose.
CE Optimisation accepts no liability for decisions made in reliance on AI-generated content appearing on the Site.
This disclaimer applies in addition to any AI output provisions contained in CE Optimisation's client contracts. If you are a client, your Master Services Agreement governs AI output liability for services delivered to you.
Section 05
Third-Party Tools and Services
The Site uses third-party tools to facilitate bookings and enquiries, including Calendly (operated by Calendly, LLC) and Tally (operated by Tally Solutions SRL). By using these tools, you are subject to their respective terms of service and privacy policies. CE Optimisation is not responsible for the performance, availability, or data handling practices of these third-party services.
The Site may contain links to external websites. These links are provided for your convenience only. We have no control over the content of those sites and accept no responsibility for them or for any loss or damage that may arise from your use of them.
Section 06
Intellectual Property
All content on the Site — including text, graphics, logos, images, and software — is owned by or licensed to CE Optimisation Limited and is protected by applicable intellectual property laws.
You may view, download, and print content from the Site for your own personal, non-commercial use. You must not reproduce, redistribute, republish, or commercially exploit any content from the Site without our prior written consent.
No licence or right is granted to you in respect of any intellectual property owned by CE Optimisation or its licensors other than as expressly set out in these terms.
Section 07
Limitation of Liability
To the fullest extent permitted by applicable law, CE Optimisation excludes all liability (whether arising in contract, tort, including negligence, or otherwise) for:
- any loss or damage arising from your use of, or inability to use, the Site;
- any reliance placed on the content of the Site;
- any interruption, suspension, or withdrawal of the Site; or
- any loss or damage caused by viruses or other technologically harmful material that may infect your computer equipment, software, data, or other material due to your use of the Site.
Nothing in these terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.
Section 08
Availability of the Site
We do not guarantee that the Site will always be available or uninterrupted. We may suspend, withdraw, or restrict access to all or any part of the Site for business or operational reasons without notice. We will not be liable to you if the Site is unavailable for any reason.
Section 09
Changes to These Terms
We may update these terms at any time. The updated version will be posted on the Site with a revised effective date. Your continued use of the Site after any change constitutes acceptance of the revised terms. We recommend checking this page periodically.
Section 10
Governing Law and Jurisdiction
These terms are governed by the laws of England and Wales. Any dispute arising in connection with these terms or your use of the Site shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Section 11
Contact
If you have any questions about these terms, please contact us: